About – Truthood

Truthood

Truthood

OUR STORY

It started the day you read your school reports again.

At 28. Or 32. Or 41. You wonder, retrospectively, how it took everyone, including you, that long.

You have been late to almost everything except your own collapse. You have rehearsed phone calls for forty minutes. You have built a personality around apologising for forgetting things.

This isn't a story about being neurodivergent. There are enough of those, mostly written by people who don't have to live it. This is the story of what happens when you finally stop trying to mask and start dressing for the body you actually have. The one that runs hot. The one that needs the soft fabric. The one that knows three pm in an open-plan office is its own particular kind of hell.

We made hoodies for that body.

Two hoodies, to start. SENSITIVE. ANXIOUS.

The word the world reads on your chest. The quieter word, the one you tell yourself, embroidered on the inside of your cuff where only you can see it.

The philosophy

We made two on purpose. Yes, partly because we had a smaller manufacturing budget. But more importantly because too many choices overload us. We knew that already. We were not going to ask you to make twelve decisions to feel seen. So we picked the two that say most of it.

Each drop is limited to 200 per colourway. When this batch sells out, it sells out. We may or may not bring it back. We keep things small enough that the brand never feels mass.

We do not run countdowns. We do not pay influencers. We do not put slogans on the back. There is nothing on the back. Some days you don't want a slogan facing the world.

If you saw "Anxious" on someone's chest at the bus stop, you'd know. Not because of the word. Because they walked past you instead of saying hi. Same.

That's the whole point.

Truthood.